The Madison Farmers Market shifts one block over to Green Village Road on Thursday for the remaining 10 weeks of the market's run.
Splitting the location is who are gearing up for their crucial holiday season, while allowing the market to extend farther into the fall, with the last day on Oct. 25.
To mark the move, the Madison Downtown Development Commission will hand out free "Love Madison Shop Madison" totes and green balloons, and the will conduct coopering demonstrations every hour starting at 3 p.m., according to an announcement for the event.
The market is open from 2 to 7 p.m.
Michael Kopas, co-chair of the farmers’ market and DDC commissioner, said the new location is "highly visible" without affecting downtown parking.
“The DDC continues to work with the Madison merchants to maximize the benefits of the market being downtown," he said. "We think Green Village Road is a great location because while it's still downtown and highly visible there is no impact on downtown parking. Also, it brings shoppers to another part of downtown and exposes them to new merchants and the Museum of Early Trades and Crafts."
Reily Urban, proprietor of on Green Village Road, said she is excited to have the market outside her store.
"I'm so excited for the Farmer's Market to arrive on Green Village Road," she said in a news release. "It will give shoppers and Madison residents the chance to discover (or re-discover!) the charm of our beautiful little side street and its merchants."
Next Thursday, in addition to 3 p.m. storytime hosted by the , there will be demonstrations of traditional needlework on the museum lawn and hands-on art projects for kids with “Mrs. C.”
For more information on the Madison Farmers Market contact the DDC: MadisonDDC@gmail.com or 973-937-8084