Dress Barn is asking to help "Paint The Country Pink" to recognize National Breast Cancer Awareness Month.
The Florham Park store is one of more than 800 locations across the country working to help raise money for the American Cancer Society for breast cancer research.
Through the month of October, Dress Barn will donate $1 to the American Cancer Society for each person who "paints" the country pink on PaintTheCountryPink.com.
The website goes live Monday and will have the map of the country and a paintbrush for visitors to "paint" a location. The more people participate, the pinker the country gets and the more the store donates. Dress Barn will donate up to $100,000.
The message is to let cancer victims know "you are not alone—we will fight by your side every step of the way."
"It's a good cause," Florham Park store manager Maria Velazquez said. "We want to try to do what we can to help."
The store is also selling a stuffed animal dog named Ruby for $6 to raise money for the American Cancer Society. The puppy—who wears a pink collar—is "lost," and by going on the website www.RubyIsLost.com, participants can learn more about Ruby and can "adopt" her at a Dress Barn store.
In previous years, the store has sold other lost puppies, but this is Ruby's first year. Layla was the lost dog the past few years.
Store associates said the remaining puppies will be donated to nearby children hospitals.
Dress Barn has been a national sponsor for the American Cancer Society since 2004, and has supported National Breast Cancer Awareness Month in the past.
Other recent fundraisers for the foundation have been through Relay for Life in July, and selling heart bracelets during the past two months.
Assistant manager Ellen Lapin said she is glad to be able to contribute in supporting the cause.
"We all know somebody," she said. "We've all been touched by it."