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Small Business Saturday: Shop Madison

Start your holiday shopping at locally owned stores during Small Business Saturday.

  • November 23, 2012
 

Big name national retailers take the spotlight on Black Friday as their deep price cuts pull in shoppers in droves.

What about those smaller, local businesses in Madison and beyond that are the backbone of America’s economy? Just when do they get their day?

That’s basically the question that was asked back in 2010 when the concept of Small Business Saturday was born.

Small Business Saturday is on Nov. 24 this year, the day after Madison's Christmas parade, Holiday Arts Festival and tree lighting festivities. It is a day for everyone to support the small businesses that their community thrives on.

American Express founded the day in 2010 to help small businesses get exposure during the holiday season, when they might be otherwise overlooked. With retailers buzzing around the holidays, it is important to support local small businesses that rely on their neighbors in order to continue prospering and building the local economy. 

Last year, 100 million people nationwide participated in Small Business Saturday by shopping at locally owned stores to help boost the economy and their communities.

You can also “like” Small Business Saturday on Facebook by visiting www.facebook.com/shopsmall.

Locally owned business across the country now take part in Small Business Saturday, offering their own deals to rival those offered the day before on Black Friday. American Express offers cardholders the chance to enroll their card to get $25 back when they spend $25 or more at a qualifying small business location on Saturday.

To find retailers in Madison that take part in the promotion, just visit the Small Business Saturday website, click on “Find Out Where To Shop” in the menu at the top of the screen and type in your ZIP code.

We also have compiled a list of some of the participating businesses below.

Shopping

Dining

Everyone has locally owned businesses in their community, and shopping on Small Business Saturday is the perfect way to give back to the businesses you know and love in your community.

TELL US: What small businesses do you patronize in your town and what makes them great? Share in the comments below.

Related Topics: Small Business 2012

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